Letter from the Chairman & CEO
The Middle East continues to hold a unique competitive edge with its rich cultural and religious heritage, pristine landscapes, and unparalleled hospitality. In the face of evolving global tourism trends, the region has demonstrated remarkable resilience and potential for sustained growth. The latest reports from the World Tourism Organization (UNWTO) indicate that the Middle East is on track to become one of the fastest-growing tourist destinations, with over 100 million arrivals anticipated by 2030. This trajectory highlights the region's pivotal role in global tourism, significantly outpacing previous projections.
At Lamar Hotels & Resorts, we have embraced this momentum by continuously expanding and enhancing our offerings. Our vision for the future is rooted in sustainability, technological innovation, and personalized guest experiences. As the hospitality industry faces challenges such as climate change and digital transformation, we remain committed to delivering a service that blends cutting-edge technology with the warmth and tradition of Middle Eastern hospitality.
Our recent developments focus on integrating sustainable practices across all our properties, aligning with global initiatives to reduce environmental footprints. Furthermore, we have invested heavily in enhancing digital experiences for our guests, ensuring seamless and personalized services from booking to check-out. This commitment is part of our broader strategy to not only meet but exceed the expectations of today's discerning travelers.
With our talented and passionate team, a deep understanding of the region's market, and a relentless commitment to quality, we are confident that Lamar Hotels & Resorts will continue to be a leading force in the industry. Our investors can expect sustained growth and competitive returns as we expand our footprint across the Middle East and beyond.
Together, we will shape the future of hospitality in the region, offering unmatched luxury and creating lasting memories for all our guests.
Sincerely,
Mohamed El Sherbini
Chairman & CEO, Lamar Hotels & Resorts
Chairman & CEO
